For both new and older businesses, standing out from the competition is a must. What better (and creative) way to stand out than creating custom shirts? It’s not as easy as it sounds, as creating a custom shirt requires you to think about the design and the message that you are trying to project. The steps you take will vary depending on a number of factors, such as the purpose of the shirt. If you don’t take time to plan how you will craft your perfect shirt, the final product may not be what you are looking for and not cost-effective. Below, we give you some tips that will make the process easier for you:
Purpose of the Shirt
The first thing you should think about is the purpose of the shirt. Below are some questions that you should answer so that you can create a shirt that people will remember:
– Would you re-wear the shirt?
– When do you plan on distributing the shirts?
– Are the shirts for an event and when will that event be taking place?
– What do you want the shirt to represent?
– Who will be attending the event?
You shouldn’t think about the shirt as just a “free-bee,” it is a memory that people will have in their closets that reminds them of the business or the event that they participated in.
Designing the Shirt
When coming up with the design for the shirt, you should think about the colour of the shirt first. The colour is extremely important because you don’t want to come up with a design that you love, but is not compatible with the shirt style/colour that you have chosen. The design should complement the colour of the shirt. Keep in mind that the shirt will be worn by people of different sizes and shapes, so it should look good and also display all the important elements that you would like to highlight. The graphics that you develop should be large and clear so that they can be seen on smaller sizes clearly.
Artwork
Below, we give you some tips to keep in mind when creating the artwork for your customized shirts:
Tip #1: It’s in your best interest to use Pantone colours (cyan, magenta, yellow, and black ink).
Tip #2: Create a number of sketches so that you can easily work out the design elements.
Tip #3: Utilize reference materials to help you with the design process.
For all of your apparel printing needs, look no further than Above All Screening. Whether you need shirts, caps, or bags, our team of highly experienced creatives are ready to help you bring your ideas to life.