Designing a T-shirt is a popular tool for branding. For creative talent, it is an exciting proposition to work on. For a customer, it is appealing and fun. Done correctly, promotional clothing can take your business to another level. There are several benefits, including:
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- Your staff will be instantly identified
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- It is easy for consumers to seek help when they know who to approach in an event
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- Branded T-shirts create a professional ambience
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- The brand goes places when staff or consumers wear the clothing elsewhere
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- The right designs can create an emotional connection with the brand that takes it further
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- T-shirts have a longer shelf life than many other advertising tools such as print ads
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- Branded T-shirts are a great conversation starter
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- Impactful designs can get consumers talking about your business
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- Photographs of people in branded clothing get instant attention on social media
- Branded clothing give employees a sense of proud association with the company and a competitive edge
Choose your T-shirt design with care. Take it beyond just a logo at the back. Treat it as a canvas that has the potential to reach a wider audience. Carefully consider a few things before you set out to finalize a design.
Things to Consider Before Designing Promotional Clothing
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- Where will the garment be worn? Is it a golf tournament, a company anniversary celebration, staff uniform in a restaurant or a fund-raising community event?
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- Is it a regular summer T-shirt; with collars or without; polo-neck, jersey or hoodie?
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- Who is your audience? What is their age-group and purpose for attending your event?
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- Will it be worn daily or occasionally?
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- Take the material into consideration. You won’t want the print to get damaged after a few washes. For a long-lasting effect, the material needs to be durable and easy-to-wash.
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- What tone and image do you want the company to reflect? Do you want consumers to see you as a fun, friendly brand, technical or caring? Consider visuals and text accordingly. Stick to subtle humour or simplicity in approach.
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- Explore designs that align with the company image: trendy, edgy, graffiti-style art, collage, fun cartoons, witty text?
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- Think about the colours. Will they be bright or neutral?
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- Take time to try out a few different concepts. Choose from two or three different designs and aim to get it customized for greater recognition.
- Make sure the colours align with your brand colours for instant recognition. If your brand colours are blue and white, the T-shirt should not be red and yellow. Colours that don’t gel with the brand can confuse the audience and weaken brand association. Even the wrong shades can have a negative effect. Efforts over months and years can spiral downwards. Consistency is key to brand identification.
The more complicated or cluttered the design is, the harder it will be for consumers to connect and appreciate. The message in its simplest form offers the most appeal. Use good quality screen printing for long-lasting, high-quality finish. Screen printing is an art that is best executed by professionals who have a thorough understanding of both creativity and technical aspects of the process.
Above All Screening: Screen Printing Solutions to Clients Across Canada
Whether your company is big, small or medium-sized, we provide Winnipeg Custom Printing t-shirts and apparel within your budget. We also apply branding to bags, bandanas, jackets, pants, caps and more. We can work remotely, shipping your order to your location anywhere in Canada from Ontario to Manitoba and Saskatchewan, within days. Our clients enjoy quick turnarounds and a high-quality finish. Check out the work and customer response of some of our talented designers to know more. Visit our location or Call Above All Screening to create a greater impact in your next event.